Retail is one of the world’s oldest industries. This does not, however, mean that it is stuck behind the times. New technologies are constantly having a positive impact on this field, which means that retail stores are continuing to enjoy a tremendous amount of footfall on a daily basis. It’s true, brick-and-mortar stores aren’t dead and buried just yet… and they have a number of emerging technologies to thank for that!
To find out what forms of technology are currently having a massive impact on the retail industry and changing it for the better, be sure to read on.
Feedback technology
Retail is a very customer-centric field. Quite simply, if the consumer isn’t happy, sales cannot be made and a profit cannot be turned over. It is for this reason why retail store owners are constantly trying to attain feedback in their bid to optimize their customer service capabilities. Fortunately, there is now a type of tech that makes this task easier than ever before: feedback technology.
Provided expertly by HappyOrNot, feedback machines allow store owners to capture the opinions of the people that they serve. Importantly, as customers merely choose the smiley face (ranging from happy green to sad red) that best encapsulates their level of satisfaction, this feedback is captured without any fuss or hassle. This means that retail business owners now have the ability to gauge real-time data without having to impact the service that they provide to their customers.
Virtual reality
Some people just don’t have the time (or the patience) to go out shopping, which subsequently holds them back from spending their money in the retail industry. This is where virtual reality has so kindly stepped in. Now, people can see what, say, a specific seat is going to look like in their living room through the use of augmented technology. All they need do is simply download a VR app, hold their phone up to the area of their home in which they wish for the seat to go and, as if by magic, the seat will appear on their screen. As a result, consumers are afforded the chance to go out shopping without actually leaving their homes. No matter what way you look at it, if this results in more money being injected in the retail industry, then this is a win-win for all involved.
Here are 11 augmented virtual reality apps that are currently taking the world of retail by storm:
- Decor Matters: Design and Shop
- Amazon AR View App
- Homestyler Interior Design
- Pottery Barn — 3D Room View
- IKEA Place
- Anthropologie
- Macy’s Augmented Reality Furniture App
- Houzz — View In My Room 3D
- American Furniture Warehouse — AFW Visualizer App
- Bob’s Discount Furniture App with Augmented Reality
- Magnolia Market — Shopify AR App
If you are the owner of a business in the retail industry, then it’s high time you embrace the two types of technology listed above. With feedback and virtual reality tech on your side, there’s no telling how far you could take your company.
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