With over 2 billion active users, WhatsApp has become a crucial channel for businesses to engage with customers. From sending shipping updates to offering real-time customer support, the WhatsApp Business API enables companies to build scalable, two-way communication experiences. However, navigating WhatsApp’s strict policies and avoiding bans or rate-limiting requires a careful and compliant approach. In this article, we’ll explore how to effectively use the WhatsApp API for two-way communication without getting blocked, while staying aligned with WhatsApp’s policies and best practices. Understanding WhatsApp Business API Unlike the standard WhatsApp…
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