When it comes to the marketing team’s brand, they must have track of how much they are investing in the marketing process and what output they are getting in return. Here, a person needs to consider the manual process of how many potential clients have turned into customers. Previously, a marketing team couldn’t calculate to the last detail and understand whether that particular television or newspaper ad had worked out or not. Hence, it’s not sustainable for the company’s marketing head to rely on the output. It provides a hindrance…
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