A great company website can transform a business. The company website is often the first point of contact with the target customer, so you need to make sure that it is sleek, attractive, easy-to-use and serves a purpose. As such an important asset, it is essential that every business owner knows what is needed for a great company website and to make any changes if needed. Nothing will deter a visitor faster than a poor website and this could see you lose out to the competition even if they have inferior products/services. To avoid this situation, make sure that your website has the following:
- Memorable Domain Name
The domain name needs to be memorable, easy to spell and relevant. Ideally, this will be as close to the company name as possible with a .com extension.
- Reliable Host
No business can succeed without a reliable web hosting company. The best hosting companies can make designing and maintaining a fast, secure and reliable website quick and easy. Hosts like Onyx are experienced and have a range of hosting plans to choose from.
- Attractive Design
It is obvious, but it is amazing how many businesses have an unattractive website design which does not encourage the user to stay on the page. Think about the layout, color scheme, and imagery – try to make an immediate visual impact but retain a clean, attractive and simple style.
- Relevant Sections
The website serves a very important purpose and you need to make sure that it does this by breaking the content down into relevant sections. This will depend on your company but is likely to include:
- An about section
- A products/services page
- A portfolio/case study
- Customer reviews
- A blog
- A contact page
- Smart Navigation
Leafing on from this, it needs to be easy for the user to get from page to page and every section needs to be accessible from each page.
Media is how you make a website engaging and interesting. You should include high-quality and relevant images which might include photos of team members, product photos, photos of the business building, etc. You could also include a video which is a highly engaging form of media and a great way to explain complex messages.
- Easy To Make Contact
It should also be incredibly easy for a visitor to get in touch with your business. You should include contact information and links to social media pages on each section of the website as well as have a page dedicated to contact information.
- Fresh Content
Fresh content can keep the website engaging and bring visitors back. A blog is the best way to do this and an effective way to show your expertise and engage with your target audience.
It is amazing the difference that a great website can have on any business, yet often this is an area that is overlooked. Every business owner should make sure that they have all of the above on their business website and this should help to attract more visitors and convert these into new customers while still retaining your existing customers.
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