Since GDPR came into effect, it has had an impact on lots of industries and their daily functions, but in particular, marketing departments have seen some larger changes to the way they work. This is because much of marketing relies on collecting and analysing the data of customers or website users in order to target them with future content. Data protection means that marketing professionals need to be more cautious than ever when handling sensitive data, especially if they hope to remain GDPR compliant and avoid being faced with a…Read More
Day: April 28, 2020
Why Schema Is Important For Your Website?
One of the newest advancements in SEO is Schema or Schema Markup. It is structured data, which gives information to the search engine regarding the content of the page. In this post, we are going to discuss why it is important for your website to rank higher in the search engines. So without further ado, let’s get started. Schema: What Is It? Schema or Schema Markup, as what we have mentioned above is one of the newest developments in Search Engine Optimization. This denotes the semantic vocabulary or microdata of…Read More