One of the newest advancements in SEO is Schema or Schema Markup. It is structured data, which gives information to the search engine regarding the content of the page. In this post, we are going to discuss why it is important for your website to rank higher in the search engines. So without further ado, let’s get started.
Schema: What Is It?
Schema or Schema Markup, as what we have mentioned above is one of the newest developments in Search Engine Optimization. This denotes the semantic vocabulary or microdata of your website content.
This microdata is being added to your website HTML so the search engines may read your content better, as well as improve the way your pages are signified to the search users. Schema is important in improving the way your users or prospective audience, see your website.
Schema offers data markup for all sorts of contents, so that your own website may rank better. Some of the most common types of contents are as follows:
- Software Apps
- Book Reviews
- TV episodes and Ratings
- Local businesses
- Creative works
Reasons Why Schema Is Important For Your Website And SEO
- Schema Provides Extensive Rich Snippets
Essentially, Schema might make your web page look so much better in the SERPs as it improves the rich snippets being displayed on the page title of the content. Having a structured data markup will help in displaying the exact information that you wish users to see on your web pages’ rich snippets.
- Schema Markup Drives Organic Click-Through Rates
An increase in the rates of click-through is frequently due to the extensive rich snippet that is well-represented in the search engine results pages to the users. Bear in mind that the Schema markup for rich snippets may provide indirect SEO benefits as it can make your web pages easily indexable.
- Schema Boosts Website’s SEO
Always remember, Schema isn’t a direct ranking factor, yet it’s one of the best SEO practices, which may put your website ranking on top of the SERPs –search engine results pages. Based on the two aforementioned reasons, it’s safe to say that having a better Schema means a better SEO.
Whatever fears that you might have had when hearing the term Schema, I hope have been put to rest. It is much easier to apply than it may seem, and it is a best practice that you need in incorporating into your webpages. Further, the work might also seem a bit tedious, but with time & effort, you’ll be sure to reap the fruits from your labor.