One of the greatest challenges any company will face – regardless of it being a startup or a more established brand – is succeeding on social media. The audiences on social media platforms can vary wildly from one another. Even the people who frequent the same platform on a daily basis may act differently from one day to the next. However, no matter how tricky it becomes to connect with audiences on the various social media platforms, companies cannot give up on doing so. Without that connection, it will be…
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