Embedded lending platforms for fintech apps let you provide credit inside a non lending context so customers never leave your interface. Think borrowing at checkout or a short loan offered inside a personal finance app. This means faster conversion because friction is removed, meaning that the user journey from intent to approval can shrink from days to minutes. McKinsey estimates embedded finance could account for up to 10% of global financial services revenue by 2030, which is a strong signal for product teams that lending will be a mainstream route…
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