If you have already embraced video content marketing into your overall digital marketing strategy, then congratulations. You are already one step ahead of some of your competitors. That being said, your next move, if you want to remain ahead of the game, should be to optimize your video content so that you can impress Google and maximize your reach online.
How do you go about doing this?
From finding the right keywords to include in your video, to creating engaging video titles and descriptions, to posting evergreen content, keep reading to discover how you can optimize your video content for search engines and enjoy more organic traffic than you could ever imagine!
1. Research keywords
In the same way that you research keywords for other types of content that you use on your website and in your posts, you need to ensure that you are optimizing your video content with the most relevant and effective keywords for your business.
As YouTube is currently the most popular video website, most keyword research for videos focuses on YouTube search.
2. Hire a videographer
The most important factor to remember when it comes to video content marketing is that done well, it can revolutionize your SEO efforts. However, when done badly, it can have a catastrophic effect on your business. If you are not sure where to start when it comes to creating video content, it can be a good idea to enlist the services of an experienced videographer.
Whether you want to create a corporate video, social media videos, or you simply need help editing your own video content, a professional will be able to transform your video content from good to great.
3. Create your own YouTube channel
Using YouTube videos for marketing a business has become increasingly popular in recent years for many reasons:
- It’s free
- It’s a fast-growing platform
- It’s a simple but highly effective way to showcase your products
- It builds brand awareness
- It increases trust in your brand
- It positions you as an expert in your field
Find out how to create your own YouTube channel here.
4. Write engaging titles & descriptions
If you want to drive clicks and help Google to understand and rank your video content, you need to ensure that you are creating engaging video titles and descriptions. You can achieve this by:
- Clearly conveying what the video is about
- Including relevant keywords
- Being creative
- Keeping them short and sweet
5. Create evergreen content
As the name implies, this refers to content that will work just as well all year round, and in fact, for several years to come. Evergreen content should be SEO friendly, high quality, and relevant to your target audience.
If done correctly, this type of video content can improve your ranking, generate leads, and increase engagement.
6. Generate video sitemaps
If you want Google to index your video content, you need to make sure that you create video sitemaps for your pages. Video sitemaps can be easily created by adding video metadata to your existing sitemap. XML-Sitemaps.com provides a free online sitemap generator service that can be submitted to Google and other popular search engines so that they can crawl and index your site better.
