It is it is hard to believe that are no days left of 2017. Can you tell that how effective was your SEO strategy and the initiatives? Were the SEO strategies are better than you expected are or it was a bad experience?
As like the other tech industries, we all know that SEO is changing. The SEO practices that were popular few years back failed in the later years. This is the reason, why every year new and new SEO strategy coming into the existence. The SEO practices that once were dominating the market have failed recently.
Everyone has the idea that the Google algorithm changes constantly each year, even there are multiple changes that occur each month. With that, the technology available to the SEO experts is also changing, allowing them to keep updated with the changing SEO trends. In this year 2018, we will all experience lots of changes in the field of SEO; some may be good for the business, whereas some may be fatal. Now, the SEO Companies cannot rely upon think of the good tactics or the failed tactics. They have to implement them in the procedures to check the changes and the results.
Let Us Have A Look On The SEO Trends That Emerges In This Year-
- Increase In The Search Engine Result Page Features
It is the main objective of the SEO professional to maintain and achieve a high traffic to a website. This is the result of reaching the top position of the search engine result pages. Gone are the days for the search engine result listings, marked ads and the blue hypertext. Now, when you will look for the SERP, it is full with images, social media notifications, videos and the links. In this present year, most of the SEO companies will put effort on the search engine result page features like the news block, featured snippets, tweets, shopping results, Adwords, local packs and so on.
- Rich Snippet That Require Careful Structuring
There are two types of snippets, one is the regular and the other one is the rich snippets. Both of the snippets have the clickable title, Meta description and the URL. The rich snippets have the condensed titles having the “|” rather than the “-“, images and the reviews. In the present time, it is very important that the SEO professionals are using good structure for the rich snippets.
- Voice Search Is Real Than Before
The concept of voice search is popular from the previous year and it will continue in this year as well. Most of the internet users prefer speaking rather than the typing. Voice search not only give the result fast but also provide detailed information. With the help of the voice search software, the user has become more comfortable with the internet.
- Serps Will Be Becoming Personal
Apart from the traditional ranking factors like the content relevancy, speed of the site and the page authority, the search engines are also using the information given by the internet user like the browsing history, location and the interests. In this year, the latest SEO strategy is that SERP is getting much more personal.
These are the four important emerging trends, which organizations will experience this year. Almost all the SEO companies will follow these trends to bring out the best results.