Search engine optimisation is a term that gets thrown around quite often on marketing websites and related literature. It is supposed to be a miracle method to improving incoming traffic to your website and double your sales overnight. Unfortunately, the reality is not so rosy. Fortunately, search engine optimisation is a proven method that can in fact improve traffic to your website; that does not automatically guarantee improved sales or user engagement. Search engine optimisation is concerned with getting people to your site. Keeping them once they are already there…
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