Tag: Marketing

How to Use Google Tag Manager and Analytics to Measure the Marketing ROI?

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When it comes to the marketing team’s brand, they must have track of how much they are investing in the marketing process and what output they are getting in return. Here, a person needs to consider the manual process of how many potential clients have turned into customers. Previously, a marketing team couldn’t calculate to the last detail and understand whether that particular television or newspaper ad had worked out or not. Hence, it’s not sustainable for the company’s marketing head to rely on the output. It provides a hindrance…

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How Marketing Online Helps in Growing your Business

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Most entrepreneurs started with just a small business. Let’s say that you took a loan and used it to open a tiny restaurant in your hometown 20 years ago. Since you are determined to expand it someday, you made sure to provide a quality service and to compensate your employees as well. When you were just starting, you do not even mind earning much profit and you even helped working there. Of course, there would always be competition, but you have managed to give what customers and workers need. That…

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