Every founder in Bangalore has the same conversation at some point: should marketing be handled in-house, by an agency, or by a freelancer? For early-stage and growth-stage startups especially, the answer is increasingly the third option — and it’s not just about saving money. The Agency Problem Nobody Talks About Agencies sell you on the pitch deck. You meet a senior strategist in the first call, agree on a scope, sign the contract — and then your actual day-to-day work gets handed to a junior executive two levels below the…
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