Businesses who operate amidst low competition seldom need to worry about branding. However, anyone who does business in a highly competitive market needs all the help they can get, which is where branding comes in.
Without branding it’s difficult to distinguish yourself from what everyone else is offering; this is especially true in the information age. Namely, the present day is challenging simply because there are so many other businesses vying for your attention.
As such, entrepreneurs must aggressively seek to separate themselves from the pack. One of the lesser known ways to do so is through link building & SEO. Social Marketing Way SEO company is one leading company providing effective marketing solutions to help different businesses grow their online presence to generate more targeted leads. Visit to ensure results you can count on – end of losing customers, measurable results top to bottom, and 80% increase in organic traffic. Continue reading as we guide you through the process of using SEO to build your brand.
SEO and branding
Search engine optimization (SEO) is often mentioned as a way of improving your online presence and attracting more traffic to your business. In short, SEO entails improving the search engine friendliness or your website and social profiles. The overarching idea is that when your prospects search for products or services in your industry, you want either your website or social profiles to appear near the top of the results page.
Getting your site to rank near the top of the results doesn’t occur by happenstance either. In fact, it can take quite a bit of effort and requires a comprehensive approach that involves researching the keywords used in your niche and integrating them within your content, offering quality website content and webpage transition, improving user experience aspects, adding quality links, titles and images. The result is increased brand awareness which has several benefits ranging from customer loyalty to improved sales.
The importance of link building for branding purposes
By the way, link building is the process of obtaining links that point back to your website for the purpose. Links are important to your SEO efforts because the search engines tend to view them as a vote for your website’s relevance.
And while building links may sound complicated, it’s actually a lot simpler than it sounds. At a glance, building links usually involves asking webmasters to link to your site or using content that can be placed on another site for the sole purpose of including a link back to yourself.
If a business ranks on the first page of Google for multiple competitive keywords, then this is a good indicator that they’ve done a great job with SEO and link building. However, if your company doesn’t show up in the search engines at all or ranks below the first page, this usually means that there’s more work to be done. Of course, there is one more component to link building—you can also use it to generate brand awareness.
How to improve your branding
The end game is to get your brand known to as many people as possible. This requires a strong online presence and goodwill from companies that are already trusted online. For instance, if you are an electronics supply business, getting powerhouses like Apple or Samsung to mention your company would be a game changer that could result in significant positive exposure for your brand.
But unless you have really good content on your website, your chances of a large brand linking to you are slim. SEO and link building can be achieved through minor improvements such as the following.
Outreach efforts – You can contact webmasters who link to broken pages in your niche and ask if they can replace the dead links with your site.
On page content – Using solid on page web content can greatly improve your overall rankings as content plays a tremendous role in helping search engines find you.
Networking – Joining networks and forums to make new connections and relationships with businesses and associates around your offer.
Image and video sharing – Posting images and videos with other associated within your networks, and also with your business customers.
To boost your brand in 2019 you must engage both SEO and link building separately and as a single unit. Make sure your brand is well-optimized across all online platforms including social media and make mention of some relevant and value-added items within your niche.
