As you are reading this piece it is safe to assume that you are looking to give your lead generation process a new boost. While no business would ever say no to new and qualified leads your interest in this piece tells us that your lead generation campaign may not be meeting your goals or has started offering diminishing returns. It that exactly sounds like your case you need to get started with a new strategy that brings leads by the tons and also improves their quality. Thousands of businesses that have integrated poll on their website have benefitted immensely and you should join the bandwagon without any delay.
Why Polls Work?
Websites are no longer one-dimensional flow of information as they used to be
in the past. Businesses no longer treat websites as a sales brochure but they
have turned in virtual salesperson. A good website is one that allows users to
interact with the brand and share their views and thoughts. This is why polls
have emerged as the best way to engage your audience and peek into their minds.
With increased interaction also comes the opportunity to generate qualified
leads that your sales team would be able to convert into revenue.
Use Poll Maker to Make a Poll
There are many businesses that have stayed away from integrating polls on their
website despite finding it intriguing. The reason – they see it is a complex
process that involves hiring experienced developers and fiddling hours on a
designing tool. But this is far away from truth as poll makers let you create polls without any
hassle. These online tools come with an easy to use dashboard that lets you
create polls at will without having to worry about designing or writing a
single line of code. Polls are super easy to create using poll makers which is
the reason they are being used by websites across the board.
Running your website you’d know that there are two major components to your web presence. First is the creative aspect of it or the design of your website and secondly is the technical aspect the platform the website is built on and the codes. This is pretty much the same for polls as well with the only difference being that when you make a poll using an online poll maker you can avoid all the hassles that went into designing and coding your website. Using a robust poll maker you can create a poll within few minutes and that’s the reason you see every other website have a poll to engage users and generate leads.
Lead Generation Using Polls
As you already know polls are very engaging by nature and when a new user lands
on your website he or she would immediately have an opportunity to interact
with your brand. Poll makers allow
you to creatively integrate a lead generation form in the polls. Majority of
users who have already been attracted to your polls won’t mind sharing their
contact details (you can even make it mandatory to participate in the polls) if
they find the polls relevant.
Another reason behind the success of polls in lead generation is their visibility. You can have a poll that is visible across the site and unlike a lead form that sits on the contact section of your website their increased visibility means better and faster lead collection. You also have the opportunity to creatively use polls to target different sections of your audience. If you are dealing with multiple products or services you can create questions that are addressed to particular section of your target audience. In this process you will not only collect leads but also collect qualified leads. This offers an edge to your sales team when they are following these leads and they can easily convert those into sales.
Businesses
that have integrated polls on their websites have benefitted immensely as far
as lead generation is concerned. The growth in lead generation has been as much
as five times in many cases. If you wish to cash in on numbers like these you
need to immediately make a poll using an online poll maker and launch it on
your website.
Eric
Jones is a seasoned marketer who has effectively used interactive content such as polls, quizzes, and surveys to promote
brands and increase interaction between customers and businesses. He has been
pursuing tailored campaigns that are targeted towards improving brand
recognition, engagement, and sales. As an active blogger, he continuously
writes about the use of new digital marketing techniques.
