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Which Marketing Trends Should You Be Using in 2019?

Marketing
is a constantly evolving sector. What worked even five years ago is simply
outdated now. That’s why marketers need to ensure that they are up to date on
the emerging trends, and the newer
methods for better and more effective campaigns. While this means that older
and more traditional marketing strategies are redundant, the fact is that
modern methodologies are proving to be highly effective. As such, it’s
imperative that your marketing strategy is in-tune with what both businesses
and consumers need. Failure to adopt these trends could mean that your
marketing efforts are ineffective and not cost-effective. Here are the trends that you need to focus on
in 2019.

Chatbots

While
this is not a new trend, it continues to become more popular. 2019 looks set to
be the year that the majority of businesses adopt chatbot usage across the
board. Consumers demand immediacy, and the use of chatbots that can answer their questions
whenever they need answers are the key to a more global marketing strategy. The
benefits of chatbots include:

  • 24-hour access
  • Immediacy
  • Problem-solving for consumers
  • Smoother communications
  • Complaint resolution
  • Improved conversion rates

Interactive
Video

Video is
becoming the number one content type around the world. While this has made many
businesses make an immediate pivot to video creation, interactive video looks
set to be the next big trend. Interactive videos
encourage interaction
,
which is the key to more effective marketing. The main benefits of interactive
video content are:

  • Stronger performance
  • Higher levels of engagement
  • Higher click-through rates

Deep Analysis

While
the use of real-world statistical analysis is not new, it is becoming the
emerging factor for marketing in 2019. This is being seen the most in terms of Value Stream Mapping. This allows marketers to ensure
that their existing processes are fully optimized for maximum efficiency, and
can reduce unnecessary and wasteful spending. Businesses are able to encourage
their existing team to implement this process management via an easy to organize a Value
Stream Mapping Event

that could be the easiest way to ensure that your company or department is
working at maximum efficiency. Doing so will ensure that your marketing can:

  • Keep costs down
  • Maximize process efficiency
  • Minimize waste
  • Boost productivity

Beacon
Technology

This
is a relatively new trend but one that is set to utterly transform marketing
strategies in 2019 and beyond. Through the use of GPS technology and company
apps, marketers can now target consumers based on their location. This allows
for a much greater opportunity to personalize and encourage purchasing. Ideal
for those businesses hoping to promote spends, the requirements are minimal and
the potential gains immense. As mobile phones continue to dominate the online
consumer market, the use of beacon
marketing

through apps is set to become an essential for businesses in 2019. Benefits
include:

  • Personalization
  • Encouraging impulse buys
  • Targeted promotions

These
four trends are the foundation of a better and more potent marketing strategy
in 2019. If your marketing team is still relying on outdated methods to promote
a company then you’re creating roadblocks to your growth. Adopting these trends
will be the essential ingredients for marketing success in the coming year.

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