With the end of the year nearing, it is a time for reflection, but also for looking forward to what is ahead in 2019. It is vital that every digital marketer and business looking to increase their visibility online is aware of what the SEO trends to watch for are in 2019. After all, it could help you to stay ahead of the curve. It is a constant battle for the best ranking, which means that being aware of these trends could help you to beat the competition and increase both brand awareness and reputation. Here are a few trends to look out for in 2019.
One of the most significant changes in 2018 has been the rise of voice searches, which poses a problem for marketers, and it will be interesting to see how this unfolds next year and in the near future. This is because people will make queries differently to how they would if they were written out, so voice search produces many long-tail queries.
Artificial intelligence (AI) looks set to shake up a vast number of industries in the near future, and digital marketing is certainly one of these. Introducing AI into algorithms will help to predict results which will be more relevant to users and help them to find what they are looking for faster. Algorithms could learn from specific user behaviors and factors (like location or search history) to find the most relevant website.
Amazon search could become a key trend in 2019 as it is already very quickly becoming the favored search engine by many. This is due to the fact that you can now buy such a wide range of good from Amazon and from places all around the world. Therefore, you now need to consider ways to improve your Amazon ranking too.
Featured snippets have been vital in 2018, and this looks set to continue next year. These snippets are helpful for the user as they can provide clear and simple answers to questions. However, it does pose a challenge for those looking to increase visibility. It means that it is important to use current and reputable firms to achieve SEO goals, such as website search engine optimization from SEO Fuel Marketing.
Google’s Mobile First Index
It is no secret that mobile has become the main focus in the last few years due to the number of users using mobile internet to find what they are looking for. Google’s Mobile-First Index arrived in 2018 which means that the system for creating its index will be more focused on mobile from now on. Every business needs to make sure that their website is optimized for mobile as soon as possible and ideally before the end of the year.
These will be the main SEO trends to look out for next year. Being aware of these trends and how you can make them work to your advantage could play a huge role in helping you to stay ahead of the competition and maximize visibility from the beginning of the year.