If you’re enlisting the services of an online marketing agency to help you promote your business online, one of the primary objectives is to rank your website on the first page of search engines.
There are a number of tools which can save time and effort to rank websites and also maintain a dominant position when the competition intensifies. Before hiring an online marketing agency, ensure they invest in the right SEO tools to help you rank your website.
The following are the top five SEO tools that can help in boosting your organic ranking and generate consistent leads and sales for your business.
- Google Search Console
The first tool your online marketing agency should be using is the Google Search Console which helps in monitoring and maintaining the presence of your website in the search results.
Google Search Console is the perfect complement to Google Analytics. The search analytics section of Google Search Console shows the performance of specific pages and how your website is ranking for the main keywords.
The Google Search Console can reveal whether there are any website index or crawl issues which will need to be rectified straight away. It also helps in identifying any issues with your sitemap which is a file created for web crawlers to give them a list of pages on your website to crawl.
The second tool is BuzzSumo which gives an instant snapshot of marketing content which is generating a lot of engagement on social media. Your SEO Company should keep you abreast of these, so you can decide whether to model them by giving your perspective on relevant content.
You can easily find out if a piece of content you created has generated a lot of interest because someone shared it. If you find an influencer sharing your content, get in touch with them and look for joint venture opportunities. For instance, if one of your brand advocates is hosting an event, ask if you can speak at the event. This will allow you to amplify your brand and reach a whole new audience.
Another useful feature of BuzzSumo is that it gives you the ability to monitor your brand. You can see how many mentions are being generated for your posts and those of your competitors. You can then create compelling content to increase your engagement levels.
Ahrefs is an excellent tool which gives you the ability to see what keywords your website is ranking, what your competitors are ranking for, the strategy your competitors are using and what’s working for them.
You can also see how quickly you are building links, where the links are coming from, the content gap between your website and that of your competitors and what keywords your competitors are ranking for that you aren’t.
The keyword difficulty tool shows you how many keywords or how many links that you need to have to rank in the top 10 positions.
One of the recent changes to SEO is a shift to creating high quality engaging and actionable content. SEMrush is a tool which will help you decide which topics you should focus on based on the keywords your competitors are targeting.
Using the organic research positions, your online marketing agency can get a report of specific keywords which competitors are ranking for. Based on traffic percentage, you can see which keywords generate the most traffic. This will give you a good starting point for developing your content plan.
If you want to go a step further, the backlinks tool in SEMrush will help you identify the landing pages which generate the most links to the main website. Another important feature is the indexed pages report. This shows which content pages generate the most backlinks for competitors and you can craft content which fills in the gaps or is even more compelling.
- Authority Labs
Authority Labs integrates aggregated data from Google Analytics, Google AdWords and other SEO data to find the best possible opportunities for your ranking.
The tool is most suited for local businesses looking for real-time data on the keywords they seek to target. It shows you over a three, six or twelve month period how a certain keyword is trending.
Your SEO company can also look at keywords focusing on the Sydney local area for example, which have a potential to be ranked. These can be added to your rank tracking. You can then decide whether you want to build content around these.
The “Now Provided” feature, uncovers additional keywords you can rank for in your local market but may not have considered.
If your online marketing agency is using this tool you can instruct them to provide you with a public link tracker that provides statistical data you can analyse.
These are a few essential tools your SEO company in Sydney should be using among others. Although there are new Apps and analytical tools being introduced regularly, these tools have been used by large and small businesses for many years to drive targeted traffic and boost website rankings.