You have an infant yet promising business idea, and you have been lucky enough to get a consultant to talk you into buying a domain and implementing SEO. Yes, you are fortunate because you have just embarked on your success journey.
Your primary objective with having SEO will be to get excellent reports on your serpbook. The serpbook is the only way you will get to know how your website is ranking on different search engines. As earlier mentioned, SEO is a journey, and launching a new site is only the beginning.
Because it is a process, it might take some time before you start reaping any benefits. The first steps you take after launching your site will play a very significant role in the success of your website. They will have an impact on how your website ranks on various search engines, the type of traffic you drive to your site, the number of leads you get, the sales you make and also the conversions that you will have in the long run.
As the saying goes, a stitch in time saves nine; there are necessary steps that you are supposed to take now, that will keep you from potential frustration in the future.
Steps to take after launching a new website
- Do a keyword research
Structure your site in such a way that each page has specific keywords targeted for them. This way, you will be able to rank effectively for your keywords.
In simple terms, you need to break down your website into categories that target specific keywords. Of what benefit is this? It sets a definite theme for your sites and avoids instances where one has to look for several keywords on a single page. It will enhance the user experience.
Also, it boosts the relevance of your pages to your keywords, which can be translated to a better ranking on search engines.
- Optimize your Meta descriptions
A good title tag or a Meta description should be able to describe your content with precision. A Meta description appears on the search results of a particular site.
A good Meta description should have a keyword included. Also remember that there are specific guidelines towards coming up with Meta descriptions, such as the word count. SEO experts recommend a maximum of 160 words. Exceeding the amount could only result to your description being cut off half-way through: which is not useful for the users as they will not be able to get a full glimpse of what your website is all about.
Also, note that in the Meta description is where you create the first impression. Typos and errors are punishable by death! Well, not literally but you should avoid them by all means. Do not forget to make it catchy!
- Install Google Analytics and Google Search Console
Google Analytics is tracking software that will enable you to know how people find your website and how they are using it. Why is Google Analytics so important? There is a lot you need to learn. The software will help you spot opportunities and refine your website. The two tools will work hand in hand in providing you with data on various metrics such as the click-through-rate of your keywords and the type of traffic your website is driving to mention a few.
Such information will help you come up with better strategies and optimize your website hence good ranking that will help generate leads, sales, and conversions for your business.
- Focus on great content
It is one step that you should not ignore. You must have produce quality content for your website. Your content should not be there for the sake. It should be able to engage users and most importantly be helpful to them.
Detailed content will have a positive impact on your website ranking on Google. Also, it is essential to include your keywords in your content. However, do not overuse them: you could end up being penalized.
- Reach out to influencers
Last but not least, build links through networking. Make use of your friends or influencers; they can write something about your network. It will help a great deal in promoting your new website.