There must be thousands of business owners that would love for their brand to become a household name. Unfortunately, it’s not possible to reach the giddy heights of Coca-Cola, Hoover or Band-Aid without a huge marketing budget! However, it is more than possible to boost your brand awareness using a combination of marketing strategies. The success of any business depends upon having a solid, positive, trusted brand image. While word of mouth recommendations still have a place when it comes to new leads, digital marketing and an online presence have taken over in terms of importance. Keep reading if you want to know how best to boost your brand.
This ever-popular method requires a business to create and distribute valuable, relevant, entertaining and consistent content with the aim to attract and keep a certain target audience. Writing a blog has become a very popular way of distributing informative content. However, including videos as part of the content and publishing them on platforms such as YouTube is proving to be a very successful strategy to adopt. If you need help creating this type of content, there are a number of companies that specialize in this area; Working Beautifully is one example.
Social Media Marketing
This is a way of sharing information and engaging with potential customers via a social media platform. These platforms include Facebook, Twitter, Pinterest, LinkedIn, and Instagram. The goal of these posts is to promote your products and increase awareness of who you are and what you do. Just a few years ago it would have been easy to create a social media presence. However, nowadays more is required than just being visible. Time and effort have to be consistently invested to keep every post genuine and relevant.
Search Engine Marketing
You’ve probably already heard of Search Engine Optimization (SEO), but SEM is slightly different. It refers to using strategies such as Google AdWords. Payment is made for your advertising to appear in certain places when people perform a search for specific keywords or phrases. It is one form of Pay-Per-Click (PPC) advertising. In fact, social network platforms also offer a similar service.
This type of marketing is performance based. It works similarly to PPC, but in this case, advertisers pay for conversions rather than traffic. Cost is generally higher, but the risk is lower because payment is only made when there are conversions. It is a popular method with bloggers and high-traffic website owners.
Email marketing is a great method to use when you want to build and nurture a relationship with your customers. It requires the writing and sending of regular emails to people on your subscriber’s list. If you make sure there is an element of value in the emails you send, you should be able to turn some of the readers into customers.
There are numerous other marketing methods that still have value. Radio and TV advertising are just a couple of examples. However, the five methods mentioned above are the most popular at present. Online marketing is a rapidly developing industry, and it won’t be long before there are more examples to add to the list. For now, you won’t go far wrong if you choose to adopt one or more of the ones we’ve mentioned.