With 2019 just around the corner, and more online consumers taking to mobile devices for their online shopping/surfing needs, it’s crucial your website is up-to-date with the latest features to increase UX (User Experience). So, what is your website missing and, more importantly, what additional features does it need to give users what they want and need?
1. Easy Social Media Access
If your business isn’t available on the most popular social media platforms, you’re missing out on more clientele and possible free marketing. Even if you are currently present on the likes of Facebook and Twitter, it’s still important you provide access to such platforms from your website. Whether social icons are placed at the top of your website in the navigation bar, or at the footer of the page (much like on the Atlanta Escape Room website), you need to display these icons for users browsing from handheld devices where they are most likely to have the popular social platform apps.
2. Sticky Navigation Bar
Whether browsers are using handheld devices or desktop computers to access your site, a sticky navigation bar that follows the user down the page will help increase UX. This feature also helps to ease navigational issues often found on old websites. Giving users a chance to access other website pages from the footer of the homepage will help improve conversions (and that’s always an SEO benefit that could help your search engine presence).
3. A Simple Blog
This is a common feature that’s overlooked by most webmasters because of the time it takes to keep updated. However, if your website has a blog (regardless of the industry your business serves), it’s only going to help improve traffic statistics organically from Google and the other search engine leaders. You don’t need to update your blog as regularly as you might think. In fact, just an article or two every couple of weeks is more than sufficient to give you more of a competitive chance in the search engines.
4. Detailed Search Features
Search features don’t need to be extravagant; they just need to do a job. When your customers need to look for something on your site, they should have easy access to a search feature that gives them exactly what they need.
5. Ajax Contact Form
A contact form programmed in the Ajax language could be the difference in more communication/interest from online customers. Many websites provide contact forms for sales queries to their following, but most of the forms are ugly, slow, and don’t provide enough information. An Ajax programmed contact form could be the way forward if you want something pretty, fast, and easy to use.
The above features only scratch the surface in terms of the many features you could provide to help improve UX. However, they are some of the most popular today because they are the features that aren’t only improving browser experience, but they’re also helping millions of websites around the world compete in the search engines with the bigger businesses. So, if you’re serious about taking your business to the next level in 2019, implementing some of the above basic features could help you do exactly that.