It’s hard to run a business, even though it’s fairly easy to start one, particularly when you consider all the technology, the mentors, and the available tutorials. This is why so many people may assume that once they have a website set up and products to sell, they’ll make money once they start telling people about it on social media.
The truth is that the very fact that it is easy to set up a business makes people forget (or never realize in the first place) that running it is definitely going to be a challenge, so they often go in unprepared. Plus, the easier it is to start a business – it can take just a few seconds in some cases – the more people are going to do it, so your business might not be noticed even if you have prepared and done everything the right way. This is why, when you’re starting a business or even if you have been running one for some time and have found that sales are dropping or were never what you wanted, you need to show customers that you are unique. This will ensure they shop with you and not your competitors. Read on to find out how to do this.
There are a lot of businesses out there, and although they don’t all do the same thing, they do all have one thing in common, and that’s the fact they have to interact with customers in some way. Some will be face-to-face encounters, some will be online, some will be via a video link, and others will only ever be via email or newsletter. However, it doesn’t matter how you connect with your customers; if your customer service is not good enough, they won’t return. There is far too much competition for anyone to spend time and money on a company that doesn’t treat them well.
To stand out, then, your customer service needs to not just be good – that is important in any case, as stated above – it needs to be exceptional. You have to go above and beyond for your customers, helping them as much as possible, to stand out and show that you appreciate them.
Not every product or service can be exciting. Selling sink plungers or grass seed isn’t exciting, for example, but it is something that people want and need, so it could be a viable business; don’t let the product or service being less than thrilling put you off selling it if enough people are going to buy it, as it could make you plenty of money.
Yet, whether you are selling, traditionally exciting or not, you need to make it exciting or work imaginatively. This will help you stand out in the crowd and ensure you are noticed, and that people spend their money with you.
One way to do this is to offer something extra to your customers. This can up the excitement level and really make a difference. Examples include running competitions with Busch Gardens coupons as a prize, or hosting live social media events, or doing something for your local community or for a charity that everyone can get involved in.
If you can create some buzz around what you’re doing and do it regularly, many people will start to notice you and hopefully buy from you when the need arises.
Mistakes are a part of life. If we never made mistakes, we’d never learn. Yet in business, the first instinct is often to blame someone else because business owners have a reputation to keep up, and that’s a fragile thing; if anything were to affect it, that could be a disaster.
Yet what if, when you made a mistake, you did admit it? This would be refreshing and would show that you run a trustworthy business. Although not unique, it is rare to find a business that owns up to mistakes (and then, of course, puts them right), so this would be worth doing.