Any marketer working in the modern world will likely have experienced something of a paradigm shift over the course of the past decade. That’s not in terms of the digital vs. traditional shift – that had already taken place by 2010. It’s in the shift from outbound to inbound marketing. In this article, we’ll demystify both terms, and show you the difference between the two methods of getting customers to notice you, and interact with your brand. Read on to learn about the best marketing measures for 2020, comparing outbound…
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