December 31, 2019 - PHP Elephant

There is nothing more depressing than great potential going unfulfilled. In digital marketing, it is often the case that all aspects of a campaign are perfect from content to keyword research to all other aspects of social media, email, and search ad marketing. Everything is great and the potential of the campaign is immense. And then, the campaign does not perform to expectations because the social media team misidentified the platform to promote the brand or product. These mistakes often creep into marketing campaigns and have the potential of puncturing…